Modern Measure

Kyle Holly is a music man. From the age of 3, he has been surrounded by music and spent most of his youth on the drum kit. From his early days of growing up in the musically historic area of Muscle Shoals, AL, his father Kelvin Holly was Little Richard's lead guitarist for 20 years. Growing up around this type of rock and roll environment had an incredible impact on his musicianship. From an early age, he was performing with a young Anderson East in one of his high school bands in Athens AL. Fast forward to 2008, he moved to Auburn AL to perform live shows all across the SouthEast with artists such as Pretty Lights, Big Gigantic, ZOOGMA, BoomBox, and others. In 2011, he moved to Atlanta GA to pursue a career in music performance and music production. Modern Measure was formed in 2013 with the goal of creating art + music that transcended many genres. With rock and roll roots, he implements electronica, hiphop, trap, and EDM styles in all of his productions to create a unique sound that is only his. Modern Measure has performed at major music festivals across the United States, and has toured with & supported artists such as STS9, Odesza, The Disco Biscuits, Big Gigantic, Break Science, Lettuce, SunSquabi, Daily Bread, Manic Focus, Marvel Years, Artifakts, Maddy O Neal, Elliot Lipp, Big Wild, & many others. A new era has begun with Kyle solely focusing on producing emotional, and heartfelt electronic music that is sure to captivate music lovers across all genres.